Life Cycle with Air Jordan - 1487 Words

Life Cycle with Air Jordan Introduction Air Jordan belongs to a famous international brand called â€Å"Nike† which is a pair of legendary shoes. Nike, Inc. is an America transnational corporation that has its own design and technology, and it’s mainly products is clothes, shoes, and equipment etc. The Nike shoes also is one of fortune 500 company, and the rank of Nike, Inc. is 126. (A Time Warner Company, 2013) Different Nike’s Product have unlike Life cycle, because of epidemic and seasonality of product. That is why I introduce the Air Jordan XX8. This essay will told more detail on the next paragraph. Overview of the Company and Product The meaning of the Nike is the Greek goddess of victory and it is the world famous brand of sports†¦show more content†¦For each collectors and Basketball players, this edition of Air Jordan XX8 is very expensive, and in China it just only has 800 pairs. The Air Jordan XX8 use the Market Skimming strategy, because it price is too high before it begin selling, and it have competitor called Adidas which might fight with Nike to gain more and more customers(Baike. Baidu. 2013). Air Jordan uses the advertising, personal selling public relation and promotion to sell their shoes. (Hall, D. et al 2010) Jordan and Nike become their own myths in the world and this is a pair of legendary basketball shoes of Jordan and Nike. Nike is very Resourceful Company, it knows to find the most famous player to sign and make a new shoes. This is one of Air Jordan successful place. In Houston, people can see the poster of Air Jordan on a Billboard. Customers also can buy much cheaper Air Jordan XX8 than local Air Jordan exclusive shop On the Internet. As a TV advertisement called â€Å"DARE TO FLY† (Video. Sina. 2013) Broadcast, more and more people know the Air Jordan XX8 and it sales volume also will increase. It is because the significance of Air Jordan XX8 that Nike launched souvenir edition of Air Jordan XX8. Actually, this action one more time let the Air Jordan XX8 get lots of customers and money. Air Jordan set up distribution channels to make them into customer’s hands. (Hall, D. et al 2010) Nike is a public company, therefore every country haveShow MoreRelatedProduct Life Cycle Of Nike Air Jordan889 Words   |  4 Pages2) Product Life Cycle Introduction Stage: During the introduction stage, the Nike Air Jordan one was a novelty in the marketplace as it was Michel Jordan’s first signature basketball shoe. Nike decided to go with penetration pricing strategy. They did this to help capture a large market share early on, by selling the Nike Air Jordan Ones for only $65.00 Compared to last years 2016 Nike Air Jordan one shoe release which costed $180.00, the original price of $65.00 for the exact same shoe was muchRead MoreNke I2 Erp3187 Words   |  13 Pagesleading producer of Athletic Footwear, Apparel and Equipment. As of 2013 they held complete ownership or joint venture in the following companies: ïÆ' ¼ Nike Brand ïÆ' ¼ Cole Haan ïÆ' ¼ Converse ïÆ' ¼ Hurley International ïÆ' ¼ Umbro Athletic Wear ïÆ' ¼ Nike Golf ïÆ' ¼ Jordan Brand This is a rather long and somewhat surprising list to many, based on some of these brands are portrayed as competitors in the daily consumer market. Nike products are sold in over 170 countries worldwide through their network of 700 retailsRead MoreWhat We Now Call The Ozone Layer1662 Words   |  7 Pagessuggests the earth’s atmosphere has five layers; they are placed in order of closest and deepest to farthest and thinnest. They include the troposphere, stratosphere, mesosphere, thermosphere and exosphere. (Tran, Caroline, Dan Chong, Anne Keith, and Jordan Shively. Depletion of the Ozone Layer. UC Davis ChemWiki. STEMWiki Hyperlibrary). Ozone is a naturally occurring molecule containing three oxygen atoms. These ozone molecules form a gaseous layer in the Earth’s upper atmosphere called stratosphereRead MoreNike Erp1185 Words   |  5 Pagesto communicate directly with customers† (nikeinc, 2012). Nike is one of the leading distributor and manufacturer of spor ts apparel, controlling 32 percent of the worldwide market (Koch, 2004). Nike offers brands such as Converse, Cole Hann, Umbro, Jordan brand, etc. to markets around the world. With a stock price ranging from 91.40-92.95, with 450.55 million shares, Nike is one of the highest grossing apparel companies in the world. Lead by president and CEO Mark Parker, Nike runs â€Å"a complete offenseRead MoreLong Term and Short Term Causes of the Arab/ Israeli Conflict1311 Words   |  6 PagesEurope creating the Diaspora. Although the jews had been forced to leave the homeland they never lost their identity as jews and still longed too return to their homeland in palestine. when jews dispersed to live in other countries due to their way of life ant their natural successfulness people began to envy the jews and go the that jews thought they were superior to them which later lent to anti-semitism (hatred of jews). While the Jews were rejected and persecuted every were they went, theRead MoreThe Healing Power of Music Essay960 Words   |  4 Pagesis energy that can be organized into shapes, patterns, figures, and mathematical proportions, as well as into music, speech, and utterances of agony and bliss.† He goes on to say that â€Å"sound travels in waves through the air and... is measured in hertz, [which is] the number of cycles per second at which the wave vibrates† (1). Although we cannot see it, we can often feel the energy of sound. It affects us physically and mentally in both large and small ways, whether causing our bodies to move toRead MoreSmoking, Stigma and Social Class1247 Words   |  5 Pagessacred rituals and ceremonial meetings, private/ personal use, to simple or even somewhat elaborate get-togethers. The sacred and endowed side of smoking tobacco was generally believed to have medicinal as well as spiritual benefits. According to Jordan Paper, â€Å"[tobacco] was used in healing practices among Native peoples in Central and South America in ways similar to their use of powerful psychoactive plants.† It is true that, smoking has taken on many forms, but it is also critical to note thatRead MoreA Framework For Epbt Calculation Of Roof Mounted Photovoltaic Systems1825 Words   |  8 Pageslimited resource and might not be able to meet the future energy requirements of the world for too long (Shafiee and Topal 2009). Apart from being non-renewable, these are also significant contributors of greenhouse gases to the environment leading to air, water and land pollution (Marland and Rotty 1984). Due to the nature of these resources there is an urgent need to conserve these resources. It is also important to explore alternative energy sources for the future.To this end, multiple solutions haveRead MoreNike Innovation7976 Words   |  32 Pagesimpact society. Executive Summary (Stoney/Jen) 1 Table of Contents (Stoney/Jen) 2 Nike’s Mission Statement (Jen) 4 I. The Business of Nike (Jen) 4 A. Historical Innovations (Isaac) 4 B. Portfolio of Products (Isaac) 5 II. Product Life Cycle (Isaac) 5 III. Business Model (Isaac) 6 IV. SWOT (Stoney) 7 A. Strengths (Stoney) 7 i. Strong Capitalization (Stoney) 7 ii. Globally Positioned (Stoney) 7 iii. Strong Brand Recognition (Stoney) 8 iv. Solid Barriers to Entry (Stoney)Read MorePrinciples of Marketing: Nike Inc9497 Words   |  38 PagesINTRODUCTION 3 The Story So Far 3 MARKETING ORIENTATION 3 Types of Orientation 4 COMPETITIVE ADVANTAGE 7 Porter’s five forces 7 Porter’s Generic Strategies 9 The MARKETING MIX 11 Product 11 The Ansoff Matrix 13 BCG Matrix 14 Product Life Cycle 16 Price 19 Nike’s pricing Strategies 20 Price versus Promotion Matrix 21 Price versus Quality Matrix 22 Place (Distribution) 23 Nike -Direct Marketing 24 Nike - Indirect Marketing (Wholesalers amp; Retailers) 25 Value added services

Role of Banks Free Essays

THE UNIVERSITY OF ADELAIDE SCHOOL OF BUSINESS NAME : TRANG THI KIEU HO STUDENT ID : 1613946 CLASS: TUTORIAL 13 (12339) Banks play a central role in the economy, they create and maintain the flow of money between surplus and deficit unit and by this facilitate the process of production, distribution, exchange and consumption of wealth. If there were no bank activities, a large of amount of capital of the economy would be idle. Hence, banking activities are vital for the development of an economy. We will write a custom essay sample on Role of Banks or any similar topic only for you Order Now Another function of the bank is risk spreading. They transform risky asset ( loans) to less risker liabilities ( deposits). They also conduct maturity transformation or liquidity providing function. Banks pool of short-term deposits and then give out long-term loans. They can do this base on the theory that different investors have different liquidity preferences. Hence, when banks do not work properly, it will affect the whole economy. In conclusion, a strong banking system is very important for an economy. I think it is necessary to regulate the banking system because lack of regulation can result in some banks taking excessive risks and getting into trouble. A problem in banking system can affect the whole economy. In fact, some economist said that one of the reasons that led to the global financial crisis is the lack of regulation in financial system. Hence it is necessary to have more regulation to keep the banks working properly. Too much regulation, however, will decrease the competition in financial sector, the big will get bigger and the small who cannot compete will not be able to survive. Competition between banks forces them to keep the interest margin low to compete. It also helps banks to have incentives to create innovation to work better and make more profit. This will bring much benefit to investors and borrowers. For all of these reasons, I think that we should have enough regulation to keep the banks working properly and avoid another crisis but not strict regulation so that not to decrease competition in financial system. How to cite Role of Banks, Essay examples

Analysis of Social Media Marketing Approach â€Myassignmenthelp.Com

Question: Discuss About the Analysis of Social Media Marketing Approach? Answer: Introduction: The purpose of this report is to analyse the social media marketing undertaken by an organisation. Target, Australia has been selected as the organisation for the case study. A critical analysis of the social media marketing process in the social networking sites like Facebook, Twitter, LinkedIn, Pinterest, Instagram and others shall be carried on. Based on the analysis, certain recommendations shall be made. Overview of the organisation: Target Australia Pty Ltd. is the mid priced department store chain owned by Wesfarmers. It has wide presence in 183 stores across Australia. The Company sells branded clothing, toys, cosmetics, electrical and fitness electronics goods. Targets marketing strategy employs the slogan, Higher quality, lower prices (Target.com.au, 2017). The organisation has always tried unique means of advertisements. For instance, in 2010, target launched the first ever 3D advertisement in Australian cinema (Target.com.au, 2017). On the Social media policy, the organisation has recognised the increasing need of the social media presence due to the growing popularity of these sites among the major population. Summary of social media use, objectives and effectiveness: Target Pty Ltd has listed in the top social media marketing brands in Australia. The retail store has significant presence in the online world and has created its present in the social media networks like Facebook and Twitter (Facebook.com, 2017). The Company has a supporting team that actively participate in the social media activities to share information online. The social media is also considered as an open forum of discussion for the consumers and the management of the organisation. The Facebook Page of Target is very active and photographs are posted on a regular basis (Facebook.com, 2017). The Twitter page is used to communicate with the consumers and it is a good platform where the consumers are also found to participate. In terms of other social media sites, the Company has less or negligible presence (Twitter.com, 2017). Critical analysis of social media marketing approach: If the Facebook presence of the retail store is considered, it has to be said that the posts are more focused towards clothing. It portrays an image that the retail; store operates in clothing only and not other things. In addition to this, the page also lacks videos and any kind of creative approaches that might attract more viewers present in the social site. In the view point of Ashley and Tuten, (2015), in the recent time, Facebook is saturated with innumerable companies promotional pages and in case, one needs to grab the attention of the viewers, the content has to be different in terms of creativity and innovative ideas. This might be considered as one of the reasons that the posts do not like sufficient likes and shares. The Twitter page is effectively used to communicate with the consumers (Twitter.com, 2017). It has been found that many Twitter page users often post their creative content on the site of Target and the social media representative actively replies and shows t heir gratitude. In this respect, it can be said that the communication is perhaps one way. It has been found in many occasions that when any visitor posts anything on Twitter, the marketing team responds to it. When it comes to the Instagram account, Target has more than 2.2 million followers (Instagram.com, 2017). This is a huge number considering that the retail company operates only in the Australian market. Target Australia has only 163 followers in Pinterest that clearly signifies that the organisation has lesser presence in this platform (Pinterest.com, 2017). The posts in this site are indeed very dull that do not create any opportunity to attract visitors. The presence of Target in LinkedIn is negligible and provides only lengthy information about the organisation. There is no presence of the Company in the Snapchat account. Recommendations: With the analysis, the SWOT analysis of the social media marketing can be done here. In terms of its strength, it has been found that the organisation does photo shoots on a regular basis with beautiful models and posts the same in the social media. Again, the Company has huge followers in Instagram that increases the reach of the organisation. In terms of weakness, it can be said that the posts that are shared in the social media lacks good creativity and it can be considered as the major reason that the posts do not get many likes unlike others. In terms of opportunity, the marketing team could share the posts from the Instagram account to the Facebook account because the images in Insta are filtered and thus, the pictures become more acceptable to the viewers. The threat of increased competition is huge. Every single small or big organisation is using the social media as the major tool for marketing. This tool provides the opportunity for showing their creativity and innovation (Stelzner, 2013). Thus, it is highly recommended that the social media marketing team would consider posts related to creative and not limited to pictured photographs (Ashley Tuten, 2015). In addition to this, the team has to be highly active in the social media and continue their posting throughout (Tuten Solomon, 2014). Apart from this, in order to create domination in the social media, it is equally important to create presence in other media like LinkedIn, Pininterest, Snapchat. Conclusion: The analysis on the social media marketing process as conducted by Target, Australia has provided the overall marketing view as used by the Company. It has been evident that the Company has significant presence in Facebook but the approach made by the Company is not sufficient enough to create a large consumer base or followers. Keeping this factor into consideration, it has been recommended that the marketing team should consider better creative and innovative approach towards the posts that they use in the social media sites. It is expected that if the social media team focuses on this approach, it would create better opportunities for the Company to attract more followers to its respective social media accounts. References: Ashley, C., Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement.Psychology Marketing,32(1), 15-27. Facebook.com (2017) Target Australia Retrieved from: https://www.facebook.com/targetaus/ [Accessed on: 2-5-2017] Instagram.com (2017) Targetaus Retrieved from: https://www.instagram.com/targetaus/?hl=en [Accessed on: 2-5-2017] Linkedin.com (2017) Keep up with Target Australia Retrieved from: https://www.linkedin.com/company/target-australia-pty-ltd [Accessed on: 2-5-2017] Pinterest.com (2017) Target Australia girls Retrieved from: https://www.pinterest.com/giggirl1/target-australia-girls/ [Accessed on: 2-5-2017] Stelzner, M. A. (2013).2013 Social media marketing industry report: How marketers are using social media to grow their businesses. SocialMediaExaminer. com. Target.com.au (2017) Target Social Media Policy Retrieved from: https://www.target.com.au/company/careers/policies_and_procedures/social_media_policy [Accessed on: 2-5-2017] Tuten, T. L., Solomon, M. R. (2014).Social media marketing. Sage. Twitter.com (2017) Target Australia Retrieved from: https://twitter.com/targetaus?lang=en [Accessed on: 2-5-2017]